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Omni channel marketing in india

The more technology advances, the more it's integrated into our daily lives. Even as you read this article, I’d venture a guess that you have several internet-connected devices within arm’s reach. As we continue down these innovative pathways, we’ll continue to see technology become more important to our day-to-day living. The lines between what we do online and in real life will begin to blur.

What Is Omni-Channel?

At its core, omnichannel is defined as a multichannel sales approach that provides the customer with an integrated shopping experience. The customer can be shopping online from a desktop or mobile device, or by telephone, or in a bricks and mortar store and the experience would be seamless.

It’s important here to distinguish an omnichannel user experience from a multi-channel user experience. Essentially, it comes down to the depth of the integration.

All omnichannel experiences will use multiple channels, but not all multi-channel experiences are omnichannel. Remember that. You can have amazing mobile marketing, engaging social media campaigns, and a well-designed website. But if they don’t work together, it’s not omnichannel.

The multi-channel experience is what most businesses invest in today. They have a website, blog, Facebook, and Twitter. They use each of these platforms to engage and connect with customers. However, in most cases, the customer still lacks a seamless experience and consistent messaging across each of these channels.

An omnichannel approach, on the other hand, accounts for each platform and device a customer will use to interact with the company. That knowledge is then used to deliver an integrated experience. Companies using this technique align their messaging, goals, objectives, and design across each channel and device.

To learn how to start implementing one in your company, keep on reading. We'll even highlight some inspiring brands that are already making moves to become more omnichannel.

Requirements

Every company must develop its own unique omni-channel infrastructure, and you’ll need to work closely with several departments in your company to develop this strong strategy. While building your own program, look to the following stakeholders:

1.Executives

2.IT(Majento and web developers)

3.Digital Marketing(SEO,Social Media Marketing,PPC,Display Advertising)

4.Customer Service(Voice Support,Chat Support)

5.Staff directly involved in the experience

6.Real Time Inventory

7.Photoshoot of products

Once everyone understands the goals and objectives of your omni-channel initiative, you can start planning your transition to this model. Including these departments early on will make it easier as you try to shift into an omni-channel way of doing things -- it’s less of a headache down the road when you get people excited in the beginning. Ultimately, your strategy should consist of a strategic plan to build a coherent, aligned experience across multiple platforms, which may include any or all of the channels featured in the above graphic. Because this is still a relatively new emerging concept, there’s still time to start small and expand in the future. And if you need some inspiration, you can find plenty of companies that have already implemented fantastic Omni-channel user experiences.

Puma

Puma gets Omni-channel right, down to the smallest details. It starts with your initial experience on the mobile-responsive website, inventory and available products that alone is something you don’t see happening very often Puma is Currently powered by Ace Turtle Pvt Ltd

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Once you’ve booked a product, it is picked up from a nearby Puma store and delivered in a given time frame, what next did not like the product easy returns(I know it is similar to an E-commerce Migration)